Winning SEO services through effective keyword analysis
When a user visits a search engine, they first type words into the search box. These search terms are called keywords and keyword combinations are known as keyphrases.
Research is critical to any business exploring website marketing. So what are your competitors up to? What’s the market doing?
It’s critical your SEO services company recommends the right website marketing keywords and keyphrases for your business. At XIST4 SEO we conduct a thorough competitor and customer keyword research analysis on your business to identify the keywords/keyphrases that will deliver for your site with careful SEO copywriting.
Copy analysis and recommendation
The wise old adage ‘Content is King’ still holds true. So although producing good SEO copywriting is a challenge, the time you spend perfecting it will result in a more successful website.
The main search engines such as Google, Yahoo and Bing only search for relevant words. It’s these words that determine who ranks highly and who does not.
At XIST4 SEO we will look closely at the copy on your site, edit or make recommendations for possible improvements - making it more search engine friendly whilst retaining your message. We never update pages without prior approval.
Google Maps optimization
Local search engine optimization (SEO) has never been more important, with customers increasingly searching for businesses, products and services near where they live or work. Optimizing your website for local customers demands a different approach - because Google Maps search results are generated in a different way to a standard Google search.
Google Maps SEO Optimization is a particular area of our expertise.
View case studies here.
Link building
This is the process of increasing your site’s relevance through the strategic use of links.
Links are one of the main methods that search engines use to rank websites and are an essential component of any successful website promotion strategy. Our link building SEO services are tailored to improve your site’s link status. XIST4 SEO can provide all the help, advice and information you will require to start your own successful link building programme. Alternatively, we’d be delighted to build links for you while you concentrate on the important matter of building your company.
High quality, relevant links only
Linking to websites deemed ‘spammy’ or irrelevant by search engines will certainly have a detrimental effect on future search engine rankings and position. In some cases it can even lead to sites being penalised or banished from certain search engines. Rest assured that all XIST4 SEO link building campaigns involve only high quality, relevant links being added to your website.
Link building methods include directory submissions, content writing and multiple social bookmark submissions etc. These techniques really do boost website rankings.
Pay per click (PPC)
Pay Per Click (PPC) advertising is one of the easiest ways to generate traffic to your website. Google AdWords is the most popular form of PPC advertising for businesses. This is partly because of Google's popularity, and partly because it allows you to control expenses by setting daily maximums for each ad.
An XIST4 Pay Per Click SEO package is the best way to promote your website through Google AdWords, Bing and Yahoo advertising and will raise your sales revenue instantly. Our excellent Pay Per Click services take effect as soon as they are implemented, and ensure you get more traffic to your site and can enjoy increased profits.
Viral marketing
Viral marketing encourages users to pass on a 'marketing message' to others via email or web – often hugely increasing the original message's online exposure and, ultimately, its influence.
Viral Marketing works for two reasons:
1. Google loves the latest 'word on the street’ news and blogs – ranking links from this type of content website highly.
2. ‘Referral power’ from strangers is phenomenal - cost-effective icing on the viral marketing cake.
Viral marketing results are an effective way of building credibility – for example through 'online reviews' of a company that often appear far more believable than a company's own marketing claims.
E-mail us now or call 0117 924 4408 to find out why XIST4 SEO is one of few search engine optimization companies who can successfully rank your business on the 1st pages of Google, Yahoo and Bing.